Even into the 1980’s the personalized service of a door-to-door salesman was revered. The extra effort of someone coming into your home to share the passion that they had, for the product that they were selling, was delightful. Purchasing products this way allowed you to experience a relationship between you and the company and bonus the salesman got to make a living. Somewhere in the last 30 years that personal relationship was lost. The thought of inviting someone into our homes, to show us how to work the new vacuum by Dayson, seems down right unimaginable. So what happened? When did the TV commercials and website ads get more clout than the door to door salesman?
Recently I was fortunate enough to join Nerium International . A wonderful company that focuses on relationship marketing. Unfortunately I have found that people are more than resistant. So resistant that they have no problem with ‘spamming’ or simply ignoring me. That’s right ‘friends’ that are so disturbed by me sharing a fantastic product with them they are willing to spam me or think that my account has been hacked? Is spamming or accounts getting hacked so common that we just push the red spam button and move on with our lives. Have we been so removed from talking to each other that if we just push a button it will go away? Do we have too much going on in our life that we cant be bothered? So why do we stand by and allow huge corporations bombarded us with subliminal images and tv ads every 9 minutes. Why is it o.k. to have McDonalds tell us that happy meals make us happy? Or Coke is where you can unlock your happiness? Or you can just do it if you buy Nike? How is this o.k.?
I had a friend recently tell me that she would not ‘sell’ to her friends. But i found it strange that she would go to the mall, with her friends, to have large corporations sell to them. Corporations where 90% of the products are made in china, by people they will never meet. Is it better that they buy from the mall rather than introducing them to a product and company that allows the salesman to make a living? Interesting indeed.
Has our human interaction diminished so much that the way we take control of it is to hide behind a computer screen, pushing red spam and ‘like’ buttons? What happened to the personalized touch? Or that customized customer service? Where did the salesman go?
I guess i just dont understand where our society made that wrong left turn at complacency? Since when was it more important to have 875 ‘friends’ on facebook, than have 5 friends that you actually talk to every week? And since when did we become a society where we talk about buying local and supporting our neighbor but then its just more convenient to run to walmart?
I am sad for a society that is afraid to open their doors. A society that will never know what it is like to support your community; and no not your farmville community. I feel sorry that we are so desensitized, from the few bad seeds in this world, that we feel we have to hide behind our computers to feel safe. What would happen if we stepped out of our comfort zones and did something local?
I would love to know how you support your local salesman and your community. Please comment below….
I leave you with one of my favorite quotes:
“The cave you fear to enter holds the treasure you seek. Fear of the unknown is our greatest fear. Many of us would enter a tiger’s lair before we would enter a dark cave. While caution is a useful instinct, we lose many opportunities and much of the adventure of life if we fail to support the curious explorer within us.”
– Joseph Campbell, the man, the myth, the legend.