Filed under Business Love 101

The tricks of the TRADE (show)

The tricks of the TRADE (show)

I just finished a successful weekend at the 2012 Pittsburgh Pet Expo with Vitality Science.    3 days, over 10,000 people, lots of animals and lots of business contacts and sales.  Our weekend went so well that I decided to write this blog post about HOW TO put on a successful trade show and promote … Continue reading

Why is a Business Logo important?

Why is a Business Logo important?

No matter how great your product or service is, your business is virtually invisible without a company logo. Your logo is your corporate brand. People are usually more stimulated by images than words.  If a corporate logo is catchy enough it will entice a longing and interest in that company to learn more about what … Continue reading

The un-death of a salesman

The un-death of a salesman

Even into the 1980’s the personalized service of a door-to-door salesman was revered. The extra effort of someone coming into your home to share the passion that they had, for the product that they were selling, was delightful.  Purchasing products this way allowed you to experience a relationship between you and the company and bonus … Continue reading

Facebook: Friend or Foe?

Facebook: Friend or Foe?

A few months ago i was sitting in the Dallas Airport, flipping through the pages of my Entrepreneur magazine when an article caught my eye. Michelin Tires Pulls out of Facebook. I was definitely intrigued. Why would such a smart company do such a stupid thing?  I mean everybody knows that advertising On Facebook Ads … Continue reading